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Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.
Visit www.whitespacedesignbook.com for additional supporting materials.
- Sales Rank: #27044 in Books
- Published on: 2013-02-17
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 7.40" l, 1.65 pounds
- Binding: Paperback
- 312 pages
Review
"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer
"I found myself very engaged in spite of the fact that as a design professor I know this stuff already" --Jennifer George-Palilonis, Ball State University
"The mix of traditional and new media...is excellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina
"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley
"Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University
About the Author
Rebecca Hagen taught public relations and design courses at the University of South Florida School of Mass Communications. She is currently the president and principal designer of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.
A former advertising and public relations pro, Kim "Dr. G." Golombisky is an award-winning teacher and scholar at the University of South Florida.
Most helpful customer reviews
15 of 15 people found the following review helpful.
Excellent Reference!
By Talvi
WSINYE (White Space Is Not Your Enemy) is a great reference for those with no design background but who have to produce their own marketing vehicles such as brochures, websites, ads, etc. It is not intended for those with a marketing/design background, as is obvious by the byline of "A Beginner's Guide....". I think some criticism has been leveled at it by designers - but they aren't the ones for whom this book was intended.
What I found useful is that the authors give examples of how design is done wrong and then show how to put it into better order. They take the most common mistakes they see out there, the ones that people with no design background would naturally make, and show how to take the same elements and create a more effective and cohesive piece with greater appeal.
Another great chapter in the book provides layout examples for when time is a constraint. Those simple templates will give great results every time - they don't need to be groundbreaking, the just need to work and help communicate an idea effectively.
Important to good design, principles are given easy to digest segments. Readers don't want to have to take art school just to make an ad. So everything from space to focal point to balance are quickly covered with excellent examples.
Honestly, I was highly impressed with this and feel it would make a great reference when design skills are needed. It is easy to read but also meaty enough to be useful. Highly recommended.
Received from the publisher as an ARC.
8 of 9 people found the following review helpful.
Very enjoyable
By Autamme_dot_com
White space within a design is a bit like a pause in a conversation - it need not be a bad thing, yet it is just one element in a larger being that is often overlooked or misunderstood.
This book takes a professional look at design, whether for traditional media such as brochures or for more modern media such as the web. The aim is for the beginner (or more experienced person who doesn't mind refreshing their knowledge) to learn about the concepts and practices necessary for producing effective visual communications. It might challenge your perceptions or be viewed as formulaic, fairly obvious stuff. Only you might really know...
Unfortunately this reviewer was put on the back foot straight away when opening the book and noticing the table of contents was presented in that oh-so-trendy-but-overused manner of using solely lower case characters. it is unclear whether this was deliberate as the issue was compounded by using different font styles and weights, making it look very strange in the process (sic). It only needed comic sans and a few smiley faces to add the metaphorical icing to the cake.
Fortunately the sheer wealth of detailed, considered and thought-provoking material on offer drew this reviewer in. This book carefully, or should that be cleverly, works on many levels meaning that the professional who (allegedly) knows it all need not feel talked down to and neither does the relative beginner need to feel that everything is swooshing over their head. It is unfortunate that the title of this book might restrict its possible audience as it is not really something that conveys just how thorough this book is!
From the start you get a great introduction to the principles and development of design before looking at many of the common errors that the author believes so many of us are guilty of. Be wary of stones in the vicinity of greenhouses? After that it is off to art school to briefly learn about elements, principles and theories of design before looking at matters weighty such as layout, type, colour and adding visual oomph. Content has to also play a role, whether it is an infographic, a visual story, a more involved multimedia presentation or a traditional multi-format offering. Each chapter is like a small, bite-sized cocktail snack that you might think of as being too small and insignificant but yet after a plate full of them you will know you've eaten rather a bit too much and consumed rather a lot of varied, different goodies in the process. If you treat it as a thought-enabler, a guide to future developments and a bit of an everything for everyone sort of book you won't be far off the mark.
The price might be a bit of a concern for some at first glance, but if you have any role within visual communications as part of your work you really will find the investment very modest indeed. Even if you walk away with "only" a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it.
Now, if you will excuse this reviewer, there is a web site that needs some (discreet) work doing to it. You might never look at the "printed" page again in the same light, thanks to this book.
5 of 5 people found the following review helpful.
A fast track to learning graphic design
By John Arild Angelsen
The book communicates the theory of graphic design very easy, but without dumming it down, and the basics are covered in an excellent way.
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