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The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty, by Rita Gunther McGrath, Ian MacMi
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The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.
They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.
- Sales Rank: #335194 in Books
- Published on: 2000-08
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.50" w x 1.25" l, 1.72 pounds
- Binding: Hardcover
- 380 pages
About the Author
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).
Most helpful customer reviews
5 of 7 people found the following review helpful.
A better approach to managing innovation projects
By J. Groen
For anyone involved in new product development and project management, this book is a must. Chapters 10 and 11 have the best approach that I've read recently on managing innovation projects. In Chapter 10, Discovery driven planning, and its approach of identifying and managing the assumptions behind an innovation project is very powerful. This is much more powerful than the traditional construction based approach to project management. In Chapter 11, the authors present a better approach to evaluating project progress based upon surveys. This is much more powerful than the traditional project management approach of earned value, which frankly does not work here and generates a ton of non-value added effort. If you are a project manager and you work in innovation/new product development, I highly recommend that you buy this book. Then determine how to use it in your organization.
5 of 7 people found the following review helpful.
Just about any chapter demands you buy this book
By John C. Dunbar
This is a great book on strategy and innovation... of products, services, and your entire company.
There are many actionable checklists, as well as excellent case studies and comments. Lots of footnotes and a well-developed bibliography.
Minutes after you buy this book you could use their checklists to improve your product and service offerings.
Most highly recommended.
John Dunbar
Sugar Land, TX
PS: I bought a second copy to give away to a friend.
34 of 42 people found the following review helpful.
Good check lists!
By Donald Hsu
You like to learn the entrepreneurial mindsets from this book. The authors teach this course, at the Executive MBA program, of Columbia Univeristy (only $15,000 for five days). Of course your company pays for it. If not, reading this book is a good alternative ($20 is not bad). The problem with the book, is generality. It does not provide examples of any individual or firm that has been successful with the use of the entrepreneurial mindset. It is like teaching you all the theory to be successful, but no examples on how these theories can be put into action. I stronly disagree with most of the reviewers here that this is a useful book to start a business. It is not. However if you wish to learn the theory, this is the book for you. I would like to find out if the authors themselves, started any business of their own by using these theories.
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